Amber technology marketing.... --> Metaphor?

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Amber technology marketing.... --> Metaphor?

Hannes Hirzel
On 4/12/14, sebastian <[hidden email]> wrote:

> On Apr 12, 2014, at 7:42 PM, H. Hirzel <[hidden email]> wrote:
>
>> Sebastian, why do you need
>>
>>  grunt-init
>>
>> in an introductory screencast?
>> May I ask you to answer in a separate thread?
>>
>> --Hannes
>
>
> Don't know if I'm getting your question right.

I think we do not need it.

> I want to show a step by step thing so they can feel da pawaaaaa
>
> Making them feel they can start powerful things in one shot is the right
> impression
>
> Did you saw that Google is using the superhero metaphor for Angular? That's
> not a coincidence.

Interesting observation, link?

http://angularjs.org/ does not show a superhero :-)

> And the idea is that if the technology (anyone and any product/service
> actually) is really good, the metaphor should feel less imaginary and more
> literal

I agree

> Can we do that?
>
> I don't know.
>
> Can we?  <-- rhetorical, no need to answer that

I will not answer here either :-)

However the achievements so far are amazing. Great 'thank you' to
Nicolas, Herby, Manfred and Matthias.

--Hannes

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Re: Amber technology marketing.... --> Metaphor?

sebastianconcept

On Apr 12, 2014, at 8:26 PM, H. Hirzel <[hidden email]> wrote:


Interesting observation, link?

http://angularjs.org/ does not show a superhero :-)

References:

the title of that page

This post:

The talk given by one of the community leaders:

Google won "the library wars” because they seduced most talent to do their next project on it fast

By fast I don’t mean vm performance but developer productivity

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Re: Amber technology marketing.... --> Metaphor?

sebastianconcept
In reply to this post by Hannes Hirzel
Inspired me to write this:
http://sebastianconcept.com/brandIt/in-search-of-the-right-metaphor-for-amber






On Saturday, April 12, 2014 8:26:28 PM UTC-3, Hannes wrote:
On 4/12/14, sebastian <<a href="javascript:" target="_blank" gdf-obfuscated-mailto="lHqKw2GJEmwJ" onmousedown="this.href='javascript:';return true;" onclick="this.href='javascript:';return true;">sebastia...@...> wrote:

> On Apr 12, 2014, at 7:42 PM, H. Hirzel <<a href="javascript:" target="_blank" gdf-obfuscated-mailto="lHqKw2GJEmwJ" onmousedown="this.href='javascript:';return true;" onclick="this.href='javascript:';return true;">hannes...@...> wrote:
>
>> Sebastian, why do you need
>>
>>  grunt-init
>>
>> in an introductory screencast?
>> May I ask you to answer in a separate thread?
>>
>> --Hannes
>
>
> Don't know if I'm getting your question right.

I think we do not need it.

> I want to show a step by step thing so they can feel da pawaaaaa
>
> Making them feel they can start powerful things in one shot is the right
> impression
>
> Did you saw that Google is using the superhero metaphor for Angular? That's
> not a coincidence.

Interesting observation, link?

<a href="http://angularjs.org/" target="_blank" onmousedown="this.href='http://www.google.com/url?q\75http%3A%2F%2Fangularjs.org%2F\46sa\75D\46sntz\0751\46usg\75AFQjCNFQnYrgZqKaHdJbMRK5SLzP3vZygA';return true;" onclick="this.href='http://www.google.com/url?q\75http%3A%2F%2Fangularjs.org%2F\46sa\75D\46sntz\0751\46usg\75AFQjCNFQnYrgZqKaHdJbMRK5SLzP3vZygA';return true;">http://angularjs.org/ does not show a superhero :-)

> And the idea is that if the technology (anyone and any product/service
> actually) is really good, the metaphor should feel less imaginary and more
> literal

I agree

> Can we do that?
>
> I don't know.
>
> Can we?  <-- rhetorical, no need to answer that

I will not answer here either :-)

However the achievements so far are amazing. Great 'thank you' to
Nicolas, Herby, Manfred and Matthias.

--Hannes

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