As much or as little as you like! The great thing about Facebook advertising is that you don’t need a huge budget. You can advertise on Facebook for as little as $5 per day, making it an affordable option for small businesses. The CPM (cost per thousand impressions) on Facebook ranges from $5 to $10. In other words, you can spend less than $10 and reach over one thousand people! That said, it’s not really a question of how much Facebook costs, but how far your budget will go. Enter Facebook advertising with clear goals and a razor-sharp strategy, and you’ll be astounded by the ROI you can achieve.