I noticed that the .lnk file in the PharoOneClick downloaded from the ci.pharo-project.org does not work and - correct me if I am wrong - this is most because Windows shortcut files (.lnk) do not allow relative paths (
http://stackoverflow.com/questions/3418541/how-do-i-create-a-shortcut-lnk-with-a-relative-target)
So should the readme.txt file instruct Windows user to navigate to /Contents/Windows and start Squeak.exe ... and this should probably be Pharo.exe with a nice Pharo icon :) or create some sort of starter .exe app or .bat file?