Re: Pharo Branding Organization on GitHub

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Re: Pharo Branding Organization on GitHub

Nice initiative Torsten!



Julien Delplanque
Doctorant à l’Université de Lille
Bâtiment B 40, Avenue Halley 59650 Villeneuve d'Ascq
Numéro de téléphone: +333 59 35 86 40

Le 4 sept. 2019 à 17:25, Torsten Bergmann <[hidden email]> a écrit :


the Pharo community is growing and our lovely Pharo system is an innovation driver with cool tools and projects
but it is also used in real projects in research and business setups.

There are still many entries left on all our TODO lists - not only in shaping the next stable Pharo release(s)
but also in bringing more attention to people about what Pharo is all about.

A few of us already follow a well know marketing phrase: “Do good and talk about it!” as some report about Pharo news
in BLOGS, on TWITTER or by writing articles on or even books. I also like that we have a growing number
of YOUTUBE videos about Pharo. We also have a regular Newsletter - even a Facebook page, ...

This gives visibility to Pharo activities and is already a good step in doing some advertising.

An additional important lesson in successful marketing is that one has to give a homogenous "Brand Identity" to a project or product
to be easily recognizable and rememberable over time. We already have the nice lighthouse and use it all over - but often it
is hard to find the logo or other marketing material in correct size or correct graphics format. We should improve on that side

As we work mostly with git I therefore now have setup a new organization "pharo-brand":

that should give easy access and group existing branding material in one place.

The site now already includes the following three projects:

  1. pharo-brand-material

     This should be the place for "logo" and "logo-flat". In the subdirectories you will find the logo in three different

        - logo composed of text + icon + beacon
        - logo composed of icon + beacon
        - logo beacon only

      including subdirectories for "vector" (like SVG, PDF) and "screen" formats (like PNG, BMP, ...)

  2. pharo-github-images

     These are the Icons i created for the various github organizations like


     and a template for additional ones

  3. pharo-jingle

    A jingle is a short song or tune used in advertising. Jingles are a form of sound and or video branding - when you see it often
    as an intro or outro you will more easily remember the brand name (Pharo in this case).

    This repository includes a "Pharo jingle" that can be used as a start or end section within own custom videos about Pharo and
    related projects.

    The short video jingle was created using a free video software called OpenShot using a sound jingle from

        - Pharo_HDV720_24p_1280x720.mp4
        - Pharo_HDV1080_25p_1920x1080.mp4
        - Pharo_HDV1440_25p_1440x1080.mp4

    Note that the jingle is currently a proposal - if you have better ones we can discuss it within the community on the mailinglist.

I hope the repos will improve a little bit the situation in finding and organizing the brand material.
Feel free to comment and give feedback or even add marketing material (templates, icons or other) yourself to the repos.