Supporting Content Strategy: Building a Strong Foundation
This is where many websites drop the ball. Supporting content isn’t just filler – it’s the backbone of your link-building strategy.
1. Internal Linking Structure Create a content hub model where:
Main topic pages link to subtopic pages
Related content is cross-linked
Navigation follows a logical hierarchy
Link equity flows efficiently
Important pages are no more than 3 clicks from the homepage
2. Content Velocity: Maintain a publishing schedule that makes sense:
2-4 high-quality blog posts per month
1 power page per quarter
Monthly content audits and updates
Regular news coverage when relevant
Seasonal content planning
3. Link Acquisition Pace Keep it natural with:
2-3 new quality backlinks per month for key pages
Varied link sources and anchor text
Consistent outreach efforts
Regular relationship building
Monitoring of competitor link velocity
5. Practical Guide to Determining Your Target Backlink Number
Let’s get practical. Imagine you’re planning a road trip – you wouldn’t just start driving without knowing your destination, right? The same goes for building backlinks. Let me walk you through a process that works.
First, let’s look at where you stand right now. Open up your favorite SEO tool (I recommend Ahrefs or Semrush for this), and let’s do some detective work: