What is Facebook Advertising? What can it do for my business?
Facebook advertising is one of the most cost-effective methods of online advertising—or offline advertising, for that matter.
Rather than relying on your social posts reaching your audience organically (unpaid), you pay to get them in front of your target audience. With Facebook boasting 2 billion users every month, chances are your audience is on there somewhere!
As with pay-per-click, Facebook advertising operates as an auction. When you submit your ad, it goes to an auction to get in front of the right people. The ad that wins and gets shown is the one with the highest total value based on three main factors: bid amount, estimated action rates, and ad quality and relevance.