Google Ads and Facebook Ads are both incredibly powerful platforms for growing reach, revenue, and ROI online. However, the best option for your business will depend entirely on your budget, goals, and audience.
Let’s start with Google. As the world’s biggest pay-per-click (PPC) advertising platform, Google Ads allows you to position your website at the top of Google search results. Given that billions of searches are carried out every single day, that represents a substantial amount of potential website traffic for your business. Google Ads operates on an auction model, where you bid to show up for specific keywords that your target market is using to search for your products and services. If you win the auction, your ad appears in the search results.
Now let’s look at Facebook. With 2.6 billion users, Facebook is the world’s largest social media platform — and Facebook Ads gives you the ability to put your brand in front of those users. Facebook Ads also works on an auction model; however, you’re not bidding for your own Facebook ads to appear for certain search terms. You’re bidding to appear in front of specific audiences based on their interests and behaviours.
Google’s advertising platform is extremely effective in the later stages of the buying journey. You can target only keywords that are likely to generate sales and capture clicks from ready-to-buy customers. However, it can become costly if you’re focused on building brand awareness or engaging in top-of-funnel activities. Facebook, on the other hand, is an excellent platform if you want to build a full-funnel campaign that creates awareness, drives clicks, and delivers conversions.
At the end of the day, both platforms have the potential to skyrocket your sales — and the best campaigns often use both Facebook and Google to achieve outstanding results. Want to know how? Claim your free digital audit today, and we’ll help you kick awareness, leads, and sales into overdrive with an integrated digital marketing campaign.
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