How I want Squeak Project Teams to be Visible

Hi folks,

there is much work and fun involved with all the Squeak projects, but  
marketing and visibility (outside of the www.squeak.org community) seems  
to be always at the lowest possible level :(

How do you think about this approach, preferable on a per-project basis:

- http://www.swig.org/guilty.html

Comments, critique, suggestions please, all appreciated. And if there's  
enough momentum, we'd present an appropriate proposal to the board and ask  
for implementation.

/Klaus

Klaus D. Witzel wrote: I think you need more than a website, no matter how the website is
presented. Traffic is needed to the website, and the right kind of
traffic to promote Squeak. Did  you have anything in mind on how to
generate traffic to the site?

brad

Hi Brad,

on Wed, 15 Nov 2006 16:47:53 +0100, you wrote:
Sure. But only those who have no nothing need no stinkin' web site.  
Everybody else does. And as it has been discussed here often, sort of  
mealy-mouthed material is essential.

> Traffic is needed to the website, and the right kind of
> traffic to promote Squeak.

Absolutely.

> Did you have anything in mind on how to
> generate traffic to the site?

- http://www.google.com/ads/

This is a terrific bargain as long as people don't click.

/Klaus

> brad
>

Klaus D. Witzel wrote:
>> Did you have anything in mind on how to
>> generate traffic to the site?
> - http://www.google.com/ads/
>
> This is a terrific bargain as long as people don't click.

You're looking for a snazzy http://people.squeakfoundation.org/, yeah?
Or maybe a site that presents the projects better than at 'people'?

Off the top of my head, there are a couple of free things  that can be done.
As you imply, the website needs to be engaging and full of info that
readers would yearn for, and come back for.  Each project (or maybe just
the entire site at first), could have an RSS feed associated with each
project that gives progress reports and basically introduces the
projects and how the application can be used. I'm a big believer in
feeds. The only issue is that authors have to be diligent in updating so
that Squeak stays fresh in the minds of the readers.

Once the website is up and saying great things about the projects, you
could contact diverse bloggers to promote this new site on their blog to
generate traffic. I suggest high profile bloggers that are outside the
scope of Squeak, but reach readers that would be interested in Squeak
and the projects.

Oh, another thing that could be done is to aggregate other Squeak blogs.
This adds weight and credibility to the site.

I'm sure there are lots of other free things to do (free: as in "not
counting the time to do all of this!")

brad

Hi Brad,

on Wed, 15 Nov 2006 18:55:57 +0100, you wrote:
> Klaus D. Witzel wrote:
>>> Did you have anything in mind on how to
>>> generate traffic to the site?
>>
>> - http://www.google.com/ads/
>>
>> This is a terrific bargain as long as people don't click.
>
> You're looking for a snazzy http://people.squeakfoundation.org/, yeah?

You know, that'd be terrific, wouldn't it :)

> Or maybe a site that presents the projects better than at 'people'?

Sure. Present what is there, its value is gold (have just asked Google  
AdWords for a quote, on 42 keywords broad match and some 40 negative match  
8-)

> Off the top of my head, there are a couple of free things  that can be  
> done.
> As you imply, the website needs to be engaging and full of info that
> readers would yearn for, and come back for.

I couldn't have put this into words much better.

>  Each project (or maybe just
> the entire site at first), could have an RSS feed associated with each
> project that gives progress reports and basically introduces the
> projects and how the application can be used. I'm a big believer in
> feeds. The only issue is that authors have to be diligent in updating so
> that Squeak stays fresh in the minds of the readers.

This is the price the project teams have to pay, for the publicity they  
gain and they create. But many of them blog (and feed) anyways, so this is  
incentive (a hyperlink should do it).

> Once the website is up and saying great things about the projects, you
> could contact diverse bloggers to promote this new site on their blog to
> generate traffic. I suggest high profile bloggers that are outside the
> scope of Squeak, but reach readers that would be interested in Squeak
> and the projects.

This is already in place! Giovanni (+news team) does a great job  
connecting people (bloggers).

> Oh, another thing that could be done is to aggregate other Squeak blogs.

Go ahead, no order needed from anybody :)

> This adds weight and credibility to the site.
>
> I'm sure there are lots of other free things to do (free: as in "not
> counting the time to do all of this!")

Sure.

/Klaus

> brad
>
>

Sounds good to me.

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It sounds like the weekly squeak is already doing some of this.

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